Effectiveness of promotion or prevention message frames on food storage messages about black bears
| dc.contributor.author | Young, Heather Alexa, author | |
| dc.contributor.author | Abrams, Katie M., advisor | |
| dc.contributor.author | Anderson, Ashley A., committee member | |
| dc.contributor.author | Solomon, Jennifer N., committee member | |
| dc.date.accessioned | 2019-01-07T17:19:26Z | |
| dc.date.available | 2019-01-07T17:19:26Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | As conflict between humans and black bears (Ursus americanus) increases, researchers and managers look for strategies to decrease this conflict. One main driver of conflict is the availability of anthropogenic food. Bears are attracted to these food sources, conditioning them to continue to seek anthropogenic food and more frequently visit areas where humans are present. When a bear becomes food-conditioned, bears and people are at higher risk. When humans store food properly in bear-proof storage containers, this risk decreases. However, motivating people to comply with proper food storage can be difficult. We hypothesized that promotion- and prevention-framed messaging placed on storage containers would help motivate behavior change. No statistically significant difference was found between message frames. However, we did find support for constructs from the theory of planned behavior: subjective norms and perceived behavioral control. Results also inform future research on message framing and field research in park settings to motivate behavior change in visitors. | |
| dc.format.medium | born digital | |
| dc.format.medium | masters theses | |
| dc.identifier | Young_colostate_0053N_15187.pdf | |
| dc.identifier.uri | https://hdl.handle.net/10217/193155 | |
| dc.language | English | |
| dc.language.iso | eng | |
| dc.publisher | Colorado State University. Libraries | |
| dc.relation.ispartof | 2000-2019 | |
| dc.rights | Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. | |
| dc.title | Effectiveness of promotion or prevention message frames on food storage messages about black bears | |
| dc.type | Text | |
| dcterms.rights.dpla | This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). | |
| thesis.degree.discipline | Journalism and Media Communication | |
| thesis.degree.grantor | Colorado State University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Science (M.S.) |
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