Nick Morell: capstone

Morell, Nick, artist
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The artist's statement: Every type of art has its unique sense of beauty that makes it stand out from all the others. For many people the beauty is seen through multiple colors and use of analog materials such as graphite, paint, colored pencil and much more. For me, I see a unique sense of beauty in the artwork of typography and photography in graphic design. What many may not realize is that with every typeface there are multiple weights to it creating multiple variations of thick and thin lines. Combined with imagery these typefaces come to life. My artwork is heavily dependent on my use of typography and how it interacts to create an image or react with an image. Many people like to problem solve in art by creating a print, or drawing, but I solve my problems by strategically choosing what typeface works best for the message coming across. For example, nowhere in my work will you see a typeface that is a serif, which is one with tails on the ends of each letter. There are appropriate times to use that type of font but in my design I lean more towards using San Serif's, which are bold and hold a lot more expression. One thing I enjoy the most about graphic design is that it is everywhere you go. It's projected that in a single day without even knowing it we are exposed to almost 5,000 advertising graphic messages a day. It's mind blowing that literally everywhere we look we are looking at a brand, logo, design, and advertisement. Art is meant to reach out to everyone and graphic design is no testament against that. If I can get someone to react to my work through its typography and/or imagery in any way than I have succeeded.
2016 Spring.
Colorado State University Art and Art History Department capstone project.
Capstone contains the artist's statement, a list of works, and images of works.
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graphic design
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