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The financial performance implications of differential marketing strategies: exploring farms that pursue local markets as a core competitive advantage

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dc.contributor.authorBauman, Allison, author
dc.contributor.authorMcFadden, Dawn Thilmany, author
dc.contributor.authorJablonski, Becca B. R., author
dc.contributor.authorAgricultural and Resource Economics Review, publisher
dc.date.accessioned2021-03-12T17:36:37Z
dc.date.available2021-03-12T17:36:37Z
dc.date.issued2018-02-12
dc.description.abstractThis study explores how participation in direct and intermediated marketing channels and key operational factors influence agricultural producers’ financial performance. Accordingly, we divide the sample of local and regional food marketers into quartiles segmented by profitability performance as an initial exploration of how strong and weak performance may vary across scale, location, and choice of direct and intermediated channels. Moreover, other financial metrics that vary across types of producers and performance-based quartiles are analyzed. This paper provides initial evidence that participation in direct and intermediated markets may allow farms of any scale of sales volume to be financially viable.
dc.format.mediumborn digital
dc.format.mediumarticles
dc.identifier.bibliographicCitationBauman, Allison, et al. “The Financial Performance Implications of Differential Marketing Strategies: Exploring Farms That Pursue Local Markets as a Core Competitive Advantage.” Agricultural and Resource Economics Review, vol. 47, no. 3, Cambridge University Press, 2018, pp. 477–504, doi:10.1017/age.2017.34.
dc.identifier.doihttps://doi.org/10.1017/age.2017.34
dc.identifier.urihttps://hdl.handle.net/10217/226606
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartofFaculty Publications
dc.rights.licenseThis article is open access and distributed under the terms and conditions of the Creative Commons Attribution 4.0 International (CC BY 4.0).
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectagricultural finance
dc.subjectlocal food
dc.subjectreturn on assets
dc.titleThe financial performance implications of differential marketing strategies: exploring farms that pursue local markets as a core competitive advantage
dc.typeText

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