Drew Flock: capstone

Abstract

The artist's statement: As a graphic designer, design isn't just about creating something that looks good, it's about telling stories and connecting with people. Every project I make starts with listening with the client. I dive deep into understanding what my clients need, what they care about, and how we can make their ideas come to life. I work with a mix of digital tools and traditional techniques. From Adobe Illustrator, Procreate, InDesign, or just old-fashioned sketching, I love to experiment with different approaches. My process is always a journey, starting with rough concepts and refining them step by step. I'm a big believer in collaboration, so I make sure to involve my clients throughout the process. Together, we take an idea and shape it into something that works and feels right. The things that inspire me are the things that surround me. Like nature, art, family, and even the little moments that often go unnoticed. I'm drawn to simplicity in design. I think the best work doesn't have to shout to be heard, it can speak clearly while leaving a lasting impression. There's beauty in clarity, and I try to bring that into every piece I create. At the end of the day, my goal is simple: to create designs that connect with people and help my clients succeed. I want the work to feel authentic, intentional, and true to its purpose. I love seeing a project go from an idea to something tangible and knowing that it's making an impact, whether it's helping a business build its identity or sharing a message that people can relate to.