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Why did you do that?: luxury brands surviving economic crisis

dc.contributor.authorWorrell, Jennifer, author
dc.date.accessioned2017-11-13T21:49:17Z
dc.date.available2017-11-13T21:49:17Z
dc.date.issued2017
dc.description.abstractThe Global Financial Crisis of 2007-2010 shook the world. The luxury sector was previously thought to be impervious to economic decline because of its non-cyclical nature (Som & Blanckaert, 2015). However, research has shown that the luxury market was not immune to economic downturn (Halliburton & Kellner, 2011). Relatively few studies have been done about the luxury market brand management during times of economic crisis (Cavender & Kincade, 2014). This exploratory multiple-case study will seek to uncover how and why luxury fashion brand leaders choose brand management strategies during economic crisis.en_US
dc.format.mediumborn digital
dc.format.mediumStudent works
dc.format.mediumposters
dc.identifier.urihttps://hdl.handle.net/10217/184930
dc.languageEnglishen_US
dc.language.isoengen_US
dc.publisherColorado State University. Librariesen_US
dc.relation.ispartof2017 Projects
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectluxury
dc.subjectbrand management
dc.subjectcrisis
dc.titleWhy did you do that?: luxury brands surviving economic crisisen_US
dc.title.alternative318 - Jennifer Worrellen_US
dc.typeText
dc.typeImage
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