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Effect of fear and representations of great white sharks on great white shark conservation behavior

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dc.contributor.authorMontgomery, Emily, author
dc.contributor.authorTham, Samuel M., advisor
dc.contributor.authorChamp, Joseph, committee member
dc.contributor.authorAubry, Lise M., committee member
dc.date.accessioned2024-05-27T10:31:50Z
dc.date.available2024-05-27T10:31:50Z
dc.date.issued2024
dc.description.abstractGreat white sharks are listed as a vulnerable species under the International Union for Conservation of Nature (IUCN) red list. This study uses the theory of planned behavior (TPB) to test how different factors such as attitudes, subjective norms, perceived behavioral control along with representations and fear of great white sharks affect great white shark conservation behavior intentions. This study (n= 218) used a 2 (fear) x2 (representations) between-subjects experimental design. The main findings from this study found that participants had higher positive attitudes toward great white sharks when exposed to the stimuli featuring the presence of fear image compared to the absence of fear image; however, there was no significant difference in great white shark conservation behavior intention based on the four conditions participants were assigned to. All other results in this study analyzing factors of TPB and great white shark fear and representation were expected and supported by TPB and previous research.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifiermontgomery_colostate_0053N_18206.pdf
dc.identifier.urihttps://hdl.handle.net/10217/238369
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2020-
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectfear
dc.subjectrepresentation
dc.subjectconservation
dc.subjecttheory of planned behavior
dc.subjectgreat white sharks
dc.titleEffect of fear and representations of great white sharks on great white shark conservation behavior
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineJournalism and Media Communication
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)

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