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Ashley Reichel: capstone

Date

2024

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Abstract

The artist's statement: Graphic design unfolds in a digital realm, manifesting in a dynamic spectrum: from sleek infographics and onboarding materials to immersive 360 photo booth bases, magazine ads, and sprawling spreads. Each creation embodies a fusion of intention and experimentation, where form and function intertwine seamlessly. Projects like magazine and book spreads resonate deeply, not merely as tasks but as orchestrations where geometry and narrative coexist. Their elements harmonize in a rhythm that invites creativity to flourish without constraint. The current bodies of work lean toward illustrative expressions, diverging from the geometric purity that is often called. Yet, within these deviations lies an opportunity—a chance to expand perspectives, distill insights, and reimagine possibilities. Themes emerge, shaped by a pulse of passion—be it a global concern or an intimate notion. Each piece evolves from layers of inquiry, driven by a desire to transcend surface connections and delve into the essence of its subject. Research anchors the process, mapping pathways between understanding and creation. The aim is always to evoke a deeper resonance—to transcend mere aesthetics and craft visuals that embody the spirit of their themes.

Description

Colorado State University Art and Art History Department capstone project.
Capstone contains the artist's statement, a list of works, and images of works.

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Subject

graphic design

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