Affective attunement and counter-power affordances of Twitter to the 2020 #EndSARS protests in Nigeria

Using the Network theory of Power, and Affective Public, this study employs a Critical Technocultural Discourse Analysis (CTDA) to examine the affective attunement and counter-power affordances of Twitter during the 2020 #EndSARS protests in Nigeria. Drawing on qualitative data collected from Twitter during the protests, the study examined the ways in which Twitter facilitated affective attunement - the ability of Twitter users to attune to each other's emotions - in amplifying activist voices and mobilizing publics for collective action. It also analyzed the counter-power affordances of Twitter, which enabled protesters to challenge dominant discourses and power structures in Nigeria. Through a CTDA lens, the study explored the ways in which power, cultural ideologies, users' online experiences, and technology intersected in the #EndSARS protests, and how these dynamics shaped the outcomes of the protests in addressing police brutality in Nigeria. The findings suggest that Twitter played a significant role in the mobilization and organization of the protests, and that affective attunement and counter-power affordances were key factors in the success of the movement. This study contributes to our understanding of the complex relationships between power, technology, and social change, and provides insights for future research on the role of social media in protest movements within regimented democracies. Limitations and future directions are discussed.
2023 Summer.
Includes bibliographical references.
Rights Access
social media activism
social movement
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