Consumer preferences for beef flavor
For consumer satisfaction to occur, beef retailers and producers must continuously provide beef that contributes to desirable beef flavor. The objectives of this research was: 1) determine the consist of preference for beef flavors resulting from various production practices among beef consumers, 2) develop a true ranking of preference via best-worst (B/W) scaling, and 3) identify the proportion of preference for beef product categories resulting from various production practices. Nine consumer panels were conducted in three different geographical locations (eastern, central and western US). ...
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