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    Consumer intent to disclose personal information in ecommerce: a comparison of Estonia and the United States

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    http://hdl.handle.net/10217/88534
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    Robinosn_colostate_0053A_12691.pdf (1.574Mb)
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    Abstract
    An online survey conducted among participants in the US (n=248) and Estonia (n=225) examined willingness to disclose and perceived risks pertaining to disclosing personally identifying information (PII, also referred to as personal data in Europe) in ecommerce, as well as attitude toward disclosure in general, and anxiety disclosing personal data. Additionally, the study investigated how willingness to disclose and perceived risk of disclosing personal data were affected by demographic variables, trust in the Internet and trust in institutions, the Big Five personality dimensions found in the ...
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    Author(s)
    Robinson, Stephen Cory

    Advisor(s)
    Hallahan, Kirk

    Date Issued
    2014
    Format
    born digital; doctoral dissertations
    Collections
    • 2000-2019 - CSU Theses and Dissertations
    • Theses and Dissertations - Department of Journalism & Media Communication

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