CSU Home
    • Login
    View Item 
    •   Mountain Scholar Home
    • Colorado State University, Fort Collins
    • CSU Theses and Dissertations
    • 2000-2019 - CSU Theses and Dissertations
    • View Item
    •   Mountain Scholar Home
    • Colorado State University, Fort Collins
    • CSU Theses and Dissertations
    • 2000-2019 - CSU Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Bewitching semblance of something to be desired: advertising nostalgia and product involvement's relative influence on attitudes and purchase intent among young adults, A

    Thumbnail
    Citable Link(s)
    http://hdl.handle.net/10217/83902
    Download/View
    Bray_colostate_0053N_12514.pdf (2.691Mb)
    View full record
    Altmetrics
    Abstract
    Despite the recent rise of advertisements employing nostalgia, relatively few previous studies have investigated the effectiveness of nostalgic messages, especially as they might be applied to promote high- versus low-involvement products. Previous research has broadly conceptualized nostalgia without focusing on product-related or associational claims. This research used associational nostalgia where the nostalgic themes presented in the advertisements were not directly related to previous product usage. A quasi-experiment involving a convenience sample of undergraduates (n=201) in a large ...
    (For more, see "View full record.")
    Author(s)
    Bray, Matthew T.

    Advisor(s)
    Hallahan, Kirk

    Date Issued
    2014
    Format
    born digital; masters theses
    Collections
    • 2000-2019 - CSU Theses and Dissertations
    • Theses and Dissertations - Department of Journalism & Media Communication

    DSpace software   copyright © 2002-2016   DuraSpace
    Contact Us | Send Feedback
    Registered Repository
    RE3 Certified
    HTML Sitemap  

     

    Browse

    All of Mountain ScholarCommunities & CollectionsDatesAuthorsTitlesSubjectsThis CollectionDatesAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    DSpace software   copyright © 2002-2016   DuraSpace
    Contact Us | Send Feedback
    Registered Repository
    RE3 Certified
    HTML Sitemap