Factors that influence celebrities' personal brands: the effects of fan club membership offers on celebrity image
The performing artist fan club business has recently developed into a widespread concept for generating music revenue online (Garrity, 2002). Fans have demonstrated willingness to pay to join fan club memberships offering elite benefits such as concert ticket pre-sales, meet and greet opportunities, unique merchandise, and access to exclusive news and media (Garrity, 2002). The risk with this new business model is that some fans could be insulted that they are now being asked to pay money to subscribe to their favorite artist's sites which were formerly free. This study examined the trend of ...
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