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    Measuring consumer willingness to pay for reduced sulfur dioxide content in wine: a conjoint analysis

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    http://hdl.handle.net/10217/67992
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    Appleby_colostate_0053N_11190.pdf (939.7Kb)
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    Abstract
    As sulfites are often perceived by consumers as causing headaches and migraines, differentiated wines based on their sulfite content may be a profitable marketing avenue. Using stated choice methods, a sample of 223 wine consumers participated in a conjoint experiment where 36 hypothetical wine labels were ranked. Collected data included socio-demographic information, subjective experiences with headaches, and purchasing behavior. The results indicate that quality and price are the primary factors influencing wine choice, while "no sulfites added" labeling does not directly determine the purchasing ...
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    Author(s)
    Appleby, Christopher

    Advisor(s)
    Costanigro, Marco

    Date Issued
    2012
    Format
    born digital; masters theses
    Collections
    • 2000-2019 - CSU Theses and Dissertations
    • Theses and Dissertations - Department of Agricultural and Resource Economics

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