Driving change: the 2011 National Beef Quality Audit
The National Beef Quality Audit - 2011 evaluated the current status and progress being made towards quality and consistency of cattle, carcasses, and beef products produced by the U.S. fed beef population since the introduction of the National Beef Quality Audit in 1991. The objectives of this research were to determine how each beef market sector defines seven identified quality categories, estimates willingness to pay (WTP) for specified quality categories within each beef market sector, and establishes a best-worst (BW) scaling for the identified quality attributes. Face-to-face interviews ...
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