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    Exploring Facebook as an online support group for smoking cessation

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    http://hdl.handle.net/10217/65207
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    Ashley_colostate_0053N_10922.pdf (552.1Kb)
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    Abstract
    This paper employed a quantitative content analysis of the messages posted to a public Facebook page about smoking cessation. The study's population consisted of posts from October and November of 2010, from which a two-week constructed sample was drawn. The sample yielded 118 threads made up of 344 individual posts for analysis. Within the sample, 98 individuals (35 men, 54 women, 9 unidentifiable) served as the unit of analysis. This research explored the types of messages posted on Facebook to see if participants acted in line with gender norms for communicating online and about health. ...
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    Author(s)
    Ashley, Stephanie

    Advisor(s)
    Long, Marilee

    Date Issued
    2012
    Format
    born digital; masters theses
    Collections
    • 2000-2019 - CSU Theses and Dissertations
    • Theses and Dissertations - Department of Journalism & Media Communication

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