Analysis of ethical consumption participation and motivation, An
Consumption is part of everyone's lives. Throughout history the act of consumption was used exclusively for material needs satisfaction and, for some, as a mechanism to display wealth. However, in contemporary society, an increasing number of people are using consumption choices to support issues and causes. This growing trend is often referred to as ethical consumption. This study explores who participations in ethical consumption and why they choose to do so. I recommend a new methodological approach for the study of ethical consumption that focuses on ethical behaviors and the motivations ...
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