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    Pharmaceuticals, physicians and money

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    https://hdl.handle.net/10217/235675
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    Aleksanyan_colostate_0053A_17241.pdf (2.138Mb)
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    Abstract
    Pharmaceutical companies have contributed tremendously to improving health and quality of life. Treatments unavailable decades ago now extend lives and eliminate the need for invasive medical procedures. New cures are developed every year through research and development. Pharmaceutical companies typically face high failure rates while investing in research and development, the size of which may reach as high as 2.56 billion dollars (Kakkar, 2015). To increase returns from the products that are finally in the market, pharmaceutical companies engage in medical marketing. Medical marketing, and ...
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    Author(s)
    Aleksanyan, Yeva

    Advisor(s)
    Zahran, Sammy; Mushinski, David

    Date Issued
    2022
    Format
    born digital; doctoral dissertations
    Collections
    • 2020- CSU Theses and Dissertations
    • Theses and Dissertations - Department of Economics

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