Pharmaceuticals, physicians and money
Altmetrics
Abstract
Pharmaceutical companies have contributed tremendously to improving health and quality of life. Treatments unavailable decades ago now extend lives and eliminate the need for invasive medical procedures. New cures are developed every year through research and development. Pharmaceutical companies typically face high failure rates while investing in research and development, the size of which may reach as high as 2.56 billion dollars (Kakkar, 2015). To increase returns from the products that are finally in the market, pharmaceutical companies engage in medical marketing. Medical marketing, and ...
(For more, see "View full record.")