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Evan Griesheimer: capstone

Date

2021

Authors

Griesheimer, Evan, artist

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Abstract

The artist's statement: Good art will always make the viewer think. Whether it's about the creative process or the meaning behind the imagery, good art will stay in the viewer's mind long after viewing. This also applies to the elements of design. While there may be more constrictions in design compared to fine art, a good design should lurk in the back of the consumer's mind. I use this idea to give direction to my design work. Every element needs a purpose and, whether it be informative or illustrative, it needs to stick with the viewer. Much of my design work tends to be on the simpler side because it is easier to remember. Fewer colors and bold strokes catch attention and are easier to recognize when viewed multiple times. Brands with simple iconography and minimal use of colors are more likely to be instantly recognizable to a consumer. Simplicity also helps to make a message clear and direct, preventing the viewer's thoughts from drifting off erroneously. Advocacy posters work best when the imagery is vivid and dramatic with little to no background details to distract the viewer. Though simplicity tends to be more memorable, some instances of controlled complexity can be enduring, especially if it creates an emotional response. A music poster may require dense imagery and messaging, but inside jokes, callbacks, or humor can cause a viewer to create a personal connection to it. Emotional responses can go a long way when creating an unforgettable design. With these ideas in mind and the proper execution of said ideas, I aim to create striking and memorable designs at the same level as the most influential graphic designers in the industry.

Description

Colorado State University Art and Art History Department capstone project.
Capstone contains the artist's statement, a list of works, and images of works.

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Subject

graphic design

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