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Allie Watkinson: capstone

Date

2021

Authors

Watkinson, Allie, artist

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Abstract

The artist's statement: When I was first asked, "What do I want to be when I grow up?" As a little kid, I replied that I wanted to be an artist. Over the years that answer would change. Even going into college, I started with a major in computer science. Eventually, I realized that little me was right. I wanted to create and make art. I am at my best when I'm being creative. So, I changed my degree to a B.F.A. in graphic design. I chose to concentrate on graphic design because I enjoy communicating with an audience. I especially like communicating the right emotion to an audience. That is what I usually try to start with when making a design. What mood do I want to communicate? I like how the smallest detail, whether that be color, type, illustration, etc., can change the feeling the viewer gets when looking at the piece. When I'm given an assignment from a client, I start with brainstorming a list of different paths I could go with for a design. I move on to sketching the best ideas on paper. Keeping the sketching faze on paper helps me stay loose and allows me to quickly explore every idea at different angles. I take my best sketches and bring them to my client to see what direction they want me to go in and I start bringing the sketches onto the computer. When I'm finalizing a design, I like to create a few different versions for the clients to choose from so they can feel satisfied with the end product. My ultimate goal of designing, for me, is to create effective, interesting designs that are satisfying to the client and the audience that it is meant for.

Description

Colorado State University Art and Art History Department capstone project.
Capstone contains the artist's statement, a list of works, and images of works.

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Subject

graphic design

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