Seojung Lee: capstone
Date
2020
Authors
Lee, Seojung, artist
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Abstract
The artist's statement: I've drawn ever since I could hold pencils. The living room of my childhood was filled with my scribbled drawings. In addition to constantly drawing, I developed a peculiar habit in elementary school where I enjoyed reading and observing snack packing and labels—even the chemical components and product descriptions. I didn’t know who created it and how but I liked finding connectivity between the snacks, it's packaging, and fun design elements such as, small cute illustrations. This childhood interests in package design and constant love for drawings led me to pursue a degree in graphic design. Graphic design is a craft. It creates beauty as well as usefulness and gives delight and satisfaction to people everyday just as it did to me as a child. Moreover, graphic design has the power to transform identity of products and companies and create a more vibrant visual culture. Therefore, graphic designers make invisible things visible in useful and entertaining ways that can inspire and convince people something better is possible. The most memorable project I worked on was when I made three posters for the Rams Against Hunger Food Pantry, a program for students with financial stress and food insecurity. This program offers a free food pantry once a month on campus but it did not advertise very well and many students did not know about the program. For Rams Against Hunger, as with all my projects, I start with pencils, a sketchbook, and least fifty thumbnails. Because of the serious matter of food insecurity, I wanted to take away the shame by using the humor. I designed three different posters which depicted a massive amount of food falling from the sky. In addition, I pictured the different brown bags and made several collages with Adobe Illustrator. While these are individual, they are clearly using brown bags to create cohesiveness. I used the scribble lined font to convey the important of the issue. Design is the greatest pleasure and joy in my life. I love to work and see the realization of my ideas as posters, web pages, murals, and app designs. Furthermore, I enjoy brining happiness to people through designs with an aesthetic quality, convenience, and practicality for who use my design. I aim that my creations can materialize invisible things, give new identities to products, and create a better society for all.
Description
Colorado State University Art and Art History Department capstone project.
Capstone contains the artist's statement, a list of works, and images of works.
Capstone contains the artist's statement, a list of works, and images of works.
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Subject
graphic design