Relative persuasiveness of health infographics, The
This study explores the persuasiveness of infographics, as a quantitative communication strategy to support medical decision making and health risk appraisal. compared to its equivalent text-based condition, within in the context of promoting STD and STI prevention and screening among young adults. This work uses the ELM as the guiding theoretical framework in a web-based experiment which utilizes a 2 x 1 posttest only experimental design investigates the influence manipulated visual content and message formats have on health-related persuasive message processing among young adults within in the ...
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