Halo effect of website experience: examining the impact of aesthetics and usability beyond the page, The
In recent years, recruitment efforts among universities have become a priority as competition for enrolling graduate and undergraduate students increases. With the pervasiveness of electronic devices in every-day life, digital channels have become necessary tools in post-secondary recruitment and enrollment efforts. Today, a prospective student's and their parent's experience with a university is largely facilitated by digital means, thus impressions of the institution are largely formed through the organization's digital channels. In many cases these exchanges do not just inform the prospect's ...
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McDermid, Sean Robert