Sharing health-related stigma through selfies and its perceived potential for de-stigmatization
This study explores the impact of posting selfies on perceptions of stigma surrounding health conditions. Using Goffman's stigma theory, it examines the communicative role of posting selfies that explicitly portray signs and symptoms of health conditions. The study uses eight one-on-one interviews with creators of what this thesis calls stigma signaling selfies (SSS) posted on the social media platform Instagram. It focused on people with cancer who posted SSS in order to understand motivations for and perceived consequences of posting. Interviews revealed that posting SSS provided a low-pressure ...
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