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Rachael Stark: capstone

Date

2018

Authors

Stark, Rachael, artist

Journal Title

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Abstract

The artist's statement: As an artist and designer, I love working with my hands. I take traditional forms such as sketching, drawing, tracing- all on paper first, and then translate the work to my computer/screen. My work reflects my desire for consistency paired with adventure- comfortable, yet unexpected. I have a clean but dynamic aesthetic, specializing in hand-drawn details. It is about finding the perfect way to help a client visually express to their audience whatever it is they are trying to convey. I like to start out by understanding the company I am working for. By finding out who they are, what they do, and what they value, I am better able to brainstorm. I begin brainstorming ideas, words, images, and I start creating small thumbnails. I do this however many times I need to until I feel I have come up with a design that I think fits. My work is about incorporating my love for the tangible world via handcrafted creativity into a more digital world as an attempt to include a piece of myself into every design. It is about lifestyle, cleanliness, and conveying a clear, creative message. I design not just for companies and brands, but for personalities and environments characterized by visual beauty.

Description

Colorado State University Art and Art History Department capstone project.
Capstone contains the artist's statement, a list of works, and images of works.

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Subject

graphic design

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