Rachael Stark: capstone

Abstract

The artist's statement: As an artist and designer, I love working with my hands. I take traditional forms such as sketching, drawing, tracing- all on paper first, and then translate the work to my computer/screen. My work reflects my desire for consistency paired with adventure- comfortable, yet unexpected. I have a clean but dynamic aesthetic, specializing in hand-drawn details. It is about finding the perfect way to help a client visually express to their audience whatever it is they are trying to convey. I like to start out by understanding the company I am working for. By finding out who they are, what they do, and what they value, I am better able to brainstorm. I begin brainstorming ideas, words, images, and I start creating small thumbnails. I do this however many times I need to until I feel I have come up with a design that I think fits. My work is about incorporating my love for the tangible world via handcrafted creativity into a more digital world as an attempt to include a piece of myself into every design. It is about lifestyle, cleanliness, and conveying a clear, creative message. I design not just for companies and brands, but for personalities and environments characterized by visual beauty.