#WhereAmI? : the synergy of social media engagement and cartosemiotic conduct
This thesis presents a multi-quantitative study to describe and analyze the synergy of map language, or cartosemiotics, and social media engagement. In addition to an extensive literature review of cartosemiotics and social media, a content analysis of social media posts and an online survey of social media users were implemented to define Social Cartosemiotic Conduct (SCC). This conduct is primarily sharing a combination of #[location] and emoji on social media, to indicate both a place or geotag and a corresponding symbol to represent that place. While identifying this map language on social ...
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