Simplification, debranding, and new marketing techniques: an historical analysis of brand logo design
Marketing and advertising trends, like fashion, go in and out of style with the seasons and the years. In decades past, advertisements were once created entirely out of text. But as cameras got better, printers more detailed, and digital marketing came to the forefront, advertising shifted to a visual medium. In a general overview of the top companies in the U.S., there seems to have been a shift towards more simplistic even minimalist design practices. In trying to objectively measure a design, there are many factors to consider if one wishes to categorize simple versus complex. Through the use ...
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Wenzel, Mariah Claire