Assessing the market channel performance of Colorado fruit and vegetable producers
The growing popularity of locally sourced fruits and vegetables in the United States provides an opportunity for small and mid-sized farms to improve viability through sales to local markets. However, there is little research that looks at differences in business performance in these markets, and specifically, how labor allocation and marketing expenditures may vary by market. Based on the Market Channel Assessment Tool (MCAT) protocol developed in New York, variable costs (except those associated with production) and revenues were collected via market channel through farm interviews and labor ...
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