Rachel Stern: capstone
The artist's statement: Design is everywhere to the point that is has become a necessity in any project, company, or experience. Yet, so often I find that design is treated as an afterthought. When I approach design I see it as more than just a pretty logo or nice colors quickly thrown on top to make something appealing, for the purpose of design is so much more. Design creates emotion, makes a mark on the world, and most importantly it tells a story. These aspects is what create a relationship with the user and ultimately it creates a brand people can trust. We as humans care more about our ...
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