Adam Maxwell: capstone

Abstract

The artist's statement: As an artist I've always felt like I walk a fine line between art and business, and I have been trying to resolve that for most of my college career. Then I came across a quote from the famous designer Henrik Fiskar, "If design isn't profitable then it's art" and this really managed to sum up my thoughts. I am an artist and creative type, but my context isn't some social or political issue, its business. I used to joke about being a mercenary artist, but as time goes on this playful jibe has become closer to the truth. I am always trying to push artistic boundaries, find new trends, and try new ideas, but in a modern world I find that money is my biggest motivator. My art isn't for me; it's for my boss and for the public at large. We are surrounded on all sides by advertisement and branding at all times. So why shouldn't it be good design? I have the skills and the capability of making the world a more beautiful place. The most successful brands in America that become household names such as Tesla, Beats by Dre, and Apple all build from the idea of design, and usability. Many people buy these products because of their design and branding. It's about the image these things create, and the brand that has been built around them. This is where I make my difference.