Cassandra Steger: capstone

Abstract

The artist's statement: Ever since I was young, I have always had a passion for art, writing, dancing, photography, videography, and any other creative field you could think of. Once I got to college I turned this love of art and creativity into a passion for design when I took my first graphics course. I now have an obsession in doing my part to add to the beauty of the world through design. Design is everywhere we look, and it is thrilling to be a part of that visual experience. I learn more and more about design each day, and thrive on new information to improve my skills. Throughout my college career I have had the opportunity to design posters for events, design logos for clients, and develop my own personal design style. One of the things that I love most about graphic design is that it can take the form of many different mediums. In many of my designs I included watercolor as an added media, and used drawings as a base for much of my work. Most of my pieces represent my bold, colorful style and show my love of typography. The graphic design classes that I have taken as an undergraduate have furthered my understanding of how to visually communicate ideas and thoughts, and have helped me to gain more knowledge about marketing through design. The pieces that I chose to include in my portfolio embody my personal style as an artist and graphic designer. I included works for identity branding, logos, product packaging, posters, album covers, and icons to show my diverse background as a graphic designer, while keeping a cohesive style throughout all of my works. Graphic Design is such an amazing tool to communicate a message to people, and requires innovative thinking, creativity, and commitment. Although I will miss college, I am excited to use my skills to further my career in graphic design, and continue to challenge myself in new and innovative ways.