Cassandra Mordini: capstone
The artist's statement: My work tends to have a clean graphic style. Color is my favorite element to work with. It really fulfills my branding pieces. In particular, the Pupbles pieces have specific colors that coordinate with each different type of packaging. I used the modern colors of teal and orange for the Midtown project in order to attract a younger generation to the area. I try to focus on marketing concepts when creating my pieces. It is important for the product to be desirable to the majority of people for it to sell. In projects that do not involve sales, my concept is strong. For ...
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