Kaitlyn Chasarik : capstone
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The artist's statement: My work focuses largely on creating graphic design that builds the image of companies as the people that make them instead of the products they sell. I have found that the graphic design in today’s world too often focuses on distancing the creator from the consumer. The reality of any creation is that someone somewhere made it, and graphic design can build a discussion between them and the consumer. I often use softer lines and traditional artwork to reduce that distance. If a product looks like it was done by hand, the consumer will see the creator as closer to them in ...