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    Use of paratextual devices in broadcast promotion: a content analysis of season three of Glee on Facebook, The

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    http://hdl.handle.net/10217/167216
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    Abstract
    This study analyzed all Facebook posts during the third season of the Fox Broadcast Network television show Glee (n=763), from August 2011 to May 2012. The study illustrated that Facebook posts can be considered valuable paratextual devices (Gray, 2010b) that can be used in the promotion of a television program. The program’s promoters, who served as Facebook Page administrators, used Facebook for three purposes: build viewership, enhance the live-viewing experience, and build brand awareness and engagement. Visual paratexts, such as images and videos, were used more widely than text-based ...
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    Author(s)
    Timmons, Rachel

    Advisor(s)
    Hallahan, Kirk

    Date Issued
    2015
    Format
    born digital; masters theses
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    • 2000-2019 - CSU Theses and Dissertations
    • Theses and Dissertations - Department of Journalism & Media Communication

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