Old Media, New Media : Is the News Release Dead Yet? : How Social Media are Changing The Way Wildfire Information is Being Shared
This qualitative study examines the use of news releases and social media by public information officers (PIO) who work on wildfire responses, and journalists who cover wildfires. It also checks in with firefighters who may be (unknowingly or knowingly) contributing content to the media through their use of social media sites such as Twitter and Facebook. Though social media is extremely popular and used by all groups interviewed, some of its content is unverifiable. More conventional ways of doing business, such as the news release, are filling in the gaps created by the lack of trust on the ...