(Colorado State University. Libraries, 2006) Morris, Kristen D., author; Sanders, Eulanda A., author
The purpose of this project was to design a line of three non-traditional women's business wear jackets that successfully met the needs of a specific target market according to Lamb and Kallal's Functional, Expressive, and Aesthetic (FEA) Consumer Needs Model (1992). The jackets explored creative silhouettes and Computer Aided Design (CAD) software, and computerized embroidery embellishment.
