Mountain Scholar :: Browsing by Author "Yan, Ruoh-Nan, committee member"

Browsing by Author "Yan, Ruoh-Nan, committee member"

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Open Access
Designing women's snowboarding clothing: application and expansion of the FEA consumer needs model
(Colorado State University. Libraries, 2011) Emerich, Paige, author; Sanders, Eulanda, advisor; Yan, Ruoh-Nan, committee member; Campbell, Sue Ellen, committee member
This mixed-methods research study examined women's snowboarding clothing preferences in relation to Lamb and Kallal's (1992) FEA Consumer Needs Model. A fourth element, environmental, was proposed as an addition to the model but its inclusion was not supported. The model was used to guide the study and garment design. Fifteen women snowboarders participated in an interview and survey about their snowboarding clothing desires and preferences. The data from the initial interview and survey was used to create two prototype snowboarding jackets and two prototype snowboarding pants. Photos and fabric swatches of the garments were analyzed by the original participants to complete the prototype evaluation survey feedback. Fourteen participants participated in the prototype evaluation survey. Results showed the participants rated functional garment elements as the most important consideration followed by the aesthetic elements, expressive elements, and finally environmental elements. Although color was an extremely important garment element, prototype evaluations showed the participants preferred the monotone black, feminine fitted jacket and the gray pinstripe, sleek fitting pant. Participants were not willing to spend more than 50 dollars more than their original budget nor would they give up any functional features because of the garment's environmental properties.
Open Access
Effectively offending to sell: consumer response to shocking visual merchandising presentations
(Colorado State University. Libraries, 2011) Ortega-S, Anali Alfonsina, author; Hyllegard, Karen, advisor; Yan, Ruoh-Nan, committee member; Banning, James H., committee member
In recent years, the use of shocking message appeals has become increasingly commonplace in the fashion industry, particularly in the context of print advertising. Sex and violence are two of the specific types of message appeals that are often employed in the creation of shocking advertising or promotions. Despite the increased use of this type of message appeal across all forms of promotion, research into the efficacy of this message appeal has focused primarily on print advertising. Limited research exists on the subject of visual merchandising, in general, and even less exists on store window presentations, in particular, despite the importance of this form of promotion for retailers. For these reasons this study focused on consumers' reactions to the use of shocking message appeals in visual merchandising presentations, specifically store window displays. The purpose of this study was to examine consumers' responses to the use of shocking message appeals in visual merchandising, specifically store window presentations, to promote the sale of apparel. An integrated theoretical framework that draws from the information processing model (McGuire, 1978), the elaboration likelihood model (Petty and Cacioppo, 1983), and the theory of reasoned action (Ajzen and Fishbein, 1980; Fishbein and Ajzen, 1975) informed the development of this study. Together, these models provided a basis for the study of how consumers process information obtained from viewing store window displays, as well as how attitudes toward a retailer may be influenced by window displays and how those attitudes may, in turn, influence consumers' patronage intentions toward a retailer. An intercept survey was employed to collect data for this study. The sample consisted of 246 students from Colorado State University; 111 male participants, and 135 female participants. T-tests, one-way analysis of variance, multivariate analysis of variance, and regressions were conducted to analyze the data. Results indicated that gender, clothing involvement, and perception of shock impacted consumers' responses to the use of shocking message appeals in store window presentations, including consumers' elaborative (information) processing and attitudes. Findings revealed that upon viewing the window presentation, women engaged in more information processing than did men, and that men perceived the window presentations to be less shocking than did women. Findings also revealed that participants' perceptions of the level of shock present in the window displays as well as their level of clothing involvement impacted their elaborative processing. Perceptions of the level of shock present in the window displays also impacted attitudes toward the window display and toward the retail store. Further, attitude toward window presentation, attitude toward retail store, and elaborative processing predicted store patronage intentions. The findings from this study provide multiple implications related to the use of shocking message appeals in store window displays for apparel retailers that target young adults. These findings suggest retailers need to be cautious when employing shocking message appeals in their store window display so as to avoid negative repercussions. However, these findings also suggest a slight level of shock can have a positive impact on store patronage intentions, and in turn, for the retailer.
Open Access
Exploring cultural perceptions of waiting area design features on mood and quality of care
(Colorado State University. Libraries, 2018) Abdal, Noor, author; Malinin, Laura, advisor; Yan, Ruoh-Nan, committee member; Miller, Jeffery, committee member
Healthcare organizations spend millions of dollars to improve the physical attractiveness of their facilities, particularly in more public areas such as lobbies and waiting rooms, however impacts of renovations on perceived quality of care is rarely measured (Becker & Parsons, 2007). This two-part study uses the servicescape lens to examine perceived impacts of waiting area design features on mood and quality of care with people from two different countries, Kuwait and the United States. The first part of the study used an electronic card sort to identify specific design elements (e.g. furnishings, lighting, interior architectural features,etc) that people associate with positive or negative mood. Positive mood associations informed three different servicescape approaches to the digital design of a waiting area: medical-focused, neutral/activating, and hospitality-focused. In part two of the study, a photorealistic rendering of each servicescape design was used for image elicitation during semi-structured interviews. Twenty adults (five females and five males from each country) were interviewed in their native language using online video-communications technology to share their perceptions of the experiences and quality of care they felt they would receive in each servicescape design. Findings suggest the importance of considering cultural differences when designing waiting areas, respect to atmospheres and affordances that support user's psychological, sociological, and physical needs, including colors, density, visual complexity, style, and spatial configuration.
Open Access
Female Muslim consumer purchase preferences for digitally printed portable prayer rugs
(Colorado State University. Libraries, 2016) Altilmisani, Maram M., author; Sparks, Diane, advisor; Yan, Ruoh-Nan, committee member; Lindsay, James, committee member
The purpose of this study was to investigate female Muslim consumer preferences related to digitally-printed portable prayer rugs in the context of the FEA (Functional, Expressive, and Aesthetic) consumer needs model. For this study, the researcher designed and produced a series of eight digitally printed portable prayer rugs using motifs influenced by Islamic ornamental art to use as examples in this study. The FEA consumer needs model by Lamb and Kallal (1992) was incorporated as framework for the study in order to evaluate the digitally-printed portable prayer rugs. Fifty participants of female Muslim consumers participated in this study. A quantitative method was implemented in this study in terms of data collection process to measure the level of interest among Muslim women in purchasing digitally printed portable prayer rugs for their functional, expressive, and aesthetic values. Simultaneously, the potential for marketing digitally printed portable prayer rugs as a social enterprise to provide employment for low-income Muslim women and its influence on the purchase decisions of socially concerned Muslim consumers was examined. Findings from this study indicated that female Muslim consumers were interested in purchasing the digitally-printed portable prayer rugs. Results revealed that the functional value of the digitally-printed portable prayer rug was the most influential factor affecting the purchase intention of female Muslim consumers. Finally, the strategy of marketing digitally-printed portable prayer rugs as a socially responsible product (fair trade product) positively influenced purchase intentions of female Muslim consumers toward those rugs.
Embargo
I am who I am where I am: validating in-between status with an artist's book and autobiography
(Colorado State University. Libraries, 2024) Lee, Seojung, author; Muntoreanu, Roberto, advisor; Plastini, Johnny, committee member; Chien, Ting-Fang, committee member; Yan, Ruoh-Nan, committee member
This autobiography investigates in-between/betwixt identities about my immigration experiences as a woman of color in the U.S. Autobiography was historically used for presenting stories about the great white men (Smyth, 2016). Then, autobiography was written by white middle class women during first wave feminism to work against patriarchy and sexism (Bromley, 2012). Since 1970, women of color wrote down our experiences as a collective identity, and many Asian American art educators continue the legacy with autobiography by expressing in-between identities. I created a series of Artist's book with graphic design and printmaking based on two arts-based investigations to find my root: 1) practice-based research (Sullivan, 2004) and 2) a/r/tography (Irwin, 2013). I used the framework from Sullivan's (2004) argument that visual art is a theoretically grounded form of research to make an action which I was drawn to because it empowers other first-generation women of color with my experience. Also, a/r/tography helps me to understand my previous experience about belonging and how the idea of belonging can continuously move toward new understanding about my in-between identities, becoming transformational ideas (Irwin, 2013). I will expand to a greater narrative to generate political meaning collaboratively in future research as autoethnography.
Open Access
Mechanical and antimicrobial performance analysis of a shark skin bio-mimicked fabric swatch via 3D printing
(Colorado State University. Libraries, 2020) Purandare, Saloni Prasanna, author; Li, Yan Vivian, advisor; Yan, Ruoh-Nan, committee member; Prawel, David, committee member
Biomimicry is a long-practiced concept concerned with development of products with nature as the source of inspiration. Bio mimicked textiles is a branch of textiles wherein textile products are developed to replicate desirable elements of nature such as lotus-leaf inspired water repellent fabric, high-strength spider silk inspired by the spider web and shark skin biomimicry. The scaled texture on shark skin, known as riblet effect, exhibits drag reduction and antimicrobial properties. Accurate biomimicry of shark skin is an on-going continual process This study is concerned with 3D printing bio mimicked fabric swatches by replication of riblet effect followed by characterization of the developed fabric swatches. The swatches were printed using Autodesk Ember photopolymer 3D printer, allowing printing of minutely detailed denticles in the base. The materials used were polycarbonate/acrylonitrile butadiene styrene (PC/ABS) and polyurethane (PU) material. PU allowed creation of rigid tough denticles embedded in flexible and soft base, indicating as a better raw material to 3D print bio-mimicked swatches for functional clothing. The PU swatches were studied further in morphological, mechanical, and antimicrobial analysis. The morphological analysis resulted into optical images exhibiting the developed texture resembling characteristic riblet effect of shark skin. Mechanical analysis in terms of tensile stress testing exhibited stronger and tougher fabric samples with thick (1.05mm) base in comparison with those having thin (0.75mm) base. Also, the mechanical analysis indicated good elastomeric properties for the fabric swatches suggesting potential in functional clothing. Lastly, the antimicrobial test conducted exhibited reduced antimicrobial growth for samples with riblet texture against untextured samples, copper foil as well as aluminum foil thus exhibiting potential use of the textured fabric swatches as non-toxic antimicrobial material. Shark skin biomimicry through riblet effect replication has been studied majorly for hydrodynamic properties while shark skin inspired material intended for antimicrobial properties such as by Sharklet® technology is not concerned with riblet effect replication. Thus, to our best knowledge study focusing on mechanical and antimicrobial analysis of shark skin biomimicry through replication of riblet effect is missing. This study will help determine potential of shark skin biomimicry by replication of riblet effect in functional clothing, through mechanical and antimicrobial analysis.
Open Access
Paternal involvement and dyadic affective flexibility in parent-child coregulation
(Colorado State University. Libraries, 2017) Cunningham, Mark R., author; Lunkenheimer, Erika, advisor; Lucas-Thompson, Rachel, committee member; Yan, Ruoh-Nan, committee member
The present study examined the role of paternal involvement in parent-child positive affect and dyadic flexibility. Previous research has shown that father's involvement may provide contextual support that may protect dyadic subsystems from stressors and promote positive parenting practices within the family unit. Additionally, involved fathers develop more sensitive relationships with their children. Thus, it was hypothesized that parent-child dyads with greater paternal involvement would show greater positive affect and dyadic flexibility, which has been shown to result in children's decreased externalizing problems. Mother-child (n = 209) and father-child dyads (n = 88) interacted in a block design task at home when children were 3 years old. Dynamic systems-based methods were used to derive dyadic positive affect and dyadic flexibility from observational coding. Mother's self-report was used to determine paternal involvement in comparison to all potential caregivers. The results of this study did not show a relation between paternal involvement and dyadic positive affect and flexibility. Implications of these findings are discussed and provide new directions for research into parent-child coregulation dynamics.
Open Access
The effects of codesign on consumer acceptance of a wearable technology using the Lilypad Arduino
(Colorado State University. Libraries, 2019) Rogers, Kristen Emily, author; Park, Juyeon, advisor; Yan, Ruoh-Nan, committee member; Tornatzky, Cyane, committee member
Wearable technology is increasing in popularity, but research shows that significant challenges still exist in user acceptance. Meanwhile, new tools and design and development contexts are becoming accessible to the average consumer, through which they may more actively engage in the creation of products. This experimental study utilized a mixed-method approach to examine the effect of a codesign context on user acceptance of a wearable technology using the open-source wearable microcontroller, the Lilypad Arduino. Data were collected via two codesign sessions held for 17 adult participants in a western region of the United States; each session comprised a hands-on codesign activity, focus group discussion, and pre- and post-assessment surveys. Direct content analysis was conducted based on the extended Technology Acceptance Model (perceived ease of use, perceived usefulness, and perceived playfulness) as a theoretical framework upon which qualitative data from focus group discussions were arranged; paired-samples comparison analyses were conducted for survey data. Results from both the quantitative and qualitative data revealed that the codesign activity prompted a positive increase in all variables tested; implications are discussed as well as recommendations for further study.
Open Access
The role of ethics of care messaging in AI crisis communication: examining the interplay role of ethics of care and crisis response strategies on organization-public relationship, organizational reputation and behavioral intention
(Colorado State University. Libraries, 2024) Choi, Sera, author; Kim, Jangyul, advisor; Sivakumar, Gayathri, committee member; Park, Young Eun, committee member; Hastings, Pat, committee member; Yan, Ruoh-Nan, committee member
This dissertation explores the effectiveness of crisis response strategies—specifically denial, excuse, and apology—in the context of artificial intelligence (AI) crises, emphasizing the mediating role of Organization-Public Relationships (OPR) and the moderating impact of ethics of care on organizational outcomes. Utilizing a 3 (crisis response strategies: deny, excuse, apology) x 3 (ethics of care: high vs. low vs. no) between-subjects design, the study examined the influences of different crisis response strategies and levels of ethics of care on OPR outcomes, organizational reputation, and supportive behavioral intentions across a sample of 532 participants. Participants were assigned to one of nine experimental conditions depicting a crisis involving a fictitious company, "Hexxa," portrayed in varying contexts of ethics of care. Data collection was conducted through an online survey platform – Prolific, employing paired samples t-tests, one-way ANOVA, and moderated mediation analysis using PROCESS Model 84. The results revealed that apology strategies significantly improved OPR outcomes and organizational reputation more effectively than denial and excuse strategies. High levels of ethics of care enhanced these outcomes across all response strategies, surpassing effects in low and no ethics of care conditions. Although direct effects of crisis response strategies on organizational outcomes were often non-significant, the incorporation of ethics of care significantly magnified these effects through OPR, underscoring its pivotal role in crisis communication. The findings deepen situational crisis communication theory (SCCT) by illustrating how ethical considerations and organization-public relationships interact to influence organizational outcomes in AI-related crises, advocating a shift towards more ethically nuanced crisis communication approaches. Practically, the results advocate for the prioritization of ethics of care in crisis communication, providing empirical support for its effectiveness in not only mitigating crisis impacts but also in fostering long-term public relationships. The study's findings also reveal the significant, yet differentiated, impacts of low versus no ethics of care approaches, suggesting a threshold effect for ethical considerations in crisis response. These insights yield important implications for practitioners, highlighting that even minimal ethical engagement can significantly influence public perception and behavior. In conclusion, the dissertation posits a call to action for organizations to strategically incorporate ethical considerations within crisis communication frameworks, especially in AI-driven contexts, where socio-technical risks pose unique challenges.

Browsing by Author "Yan, Ruoh-Nan, committee member"

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