Mountain Scholar :: Browsing by Author "Scruggs, Sydnie, artist"

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Sydnie Scruggs: capstone
(Colorado State University. Libraries, 2023) Scruggs, Sydnie, artist
The artist's statement: I am a graphic design artist who works primarily with digital media and occasional printing/packaging design. While many of my class projects have had little creative restrictions, I also work strongly within set rules and guidelines of branding and marketing projects. I take special interest in branding identity and typographic work, which includes advertising and communication in posters, catalogs, pamphlets, and social media content. My recent work in my upper division classes shows my ability to produce clean and finished designs that meet deadlines, as well as show my proficiency in digital applications such as Adobe Illustrator, InDesign, Photoshop, Lightroom, and Procreate. To me, my work is a way to solve design problems in a creative and visually pleasing way for a specific audience. My process includes an initial client meeting, plenty of thumbnail sketches, and finally, bringing the design into the digital landscape to further refine. These projects not only represent the brand or solution I work towards, but also my style as a designer in the creative field. Looking at each completed project inspires me to expand my experience further by learning from both my peers and clients. I’m currently working towards experimenting with new forms of analog and digital media to diversify my portfolio and design work.