Browsing by Author "Park, Young Eun, committee member"
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Item Open Access Human-wildlife interactions and Instagram credibility(Colorado State University. Libraries, 2022) Nankey, Paige, author; Abrams, Katie, advisor; Park, Young Eun, committee member; Burkhardt, Jesse, committee memberWildlife selfies are becoming a more common occurrence on social media platforms today. However, approaching wildlife with the intent to use them as a photo prop can be detrimental to both the humans and the wildlife involved. By utilizing source credibility and familiarity, this study works to identify an effective method that dissuades individuals from taking wildlife selfies and posting them on Instagram, mainly by analyzing the self-reported behavioral beliefs and intentions of participants. This study varied source credibility on three levels in terms of trust and authority while also varying how familiar different wildlife species are to Colorado university students. Results determined comment author source credibility and wildlife species familiarity did not significantly affect the behavioral intent or beliefs of respondents when it comes to wildlife selfies. However, the interaction between comment source credibility and wildlife species familiarity did significantly affect the behavioral intentions and beliefs of respondents. The mixed findings of this study as thus able to contribute to and expand upon existing literature, while also providing evidence of a need for more research in this area in order to better understand social media credibility and best practices for advocating for individuals keeping their distance from wildlife, especially when it comes to posting these close encounters online.Item Open Access The effect of psychological distance on e-smoking cessation campaign messages(Colorado State University. Libraries, 2020) Youn, Kibum, author; Sivakumar, Gayathri, advisor; Park, Young Eun, committee member; Williams, Elizabeth A., committee memberThe study examines the effect of psychological distance on psychological reactance toward e-smoking cessation campaigns, attitude for the e-smoking cessation campaign message, and intention to quit e-smoking as a response to campaign messages as well as the potentially moderating effect of preexisting message fatigue between message types based on psychological distance and psychological reactance. To test effects of psychological distance, 360 participants were randomly assigned to one of four conditions: 1) near social distance and high hypothetical distance, 2) distant social distance and high hypothetical distance, 3) low social distance and high hypothetical distance, and 4) low social distance and low hypothetical distance. The current study found that people exposed to the near social frame showed a higher level of psychological reactance. Moreover, people experiencing higher message fatigue showed a higher level of psychological reactance, which led to a decreased attitude for the e-smoking cessation campaign message and a decreased intention to quit e-smoking. This study will ultimately inform how researchers should consider the importance of adverse effects for improving the effectiveness of campaigns. Furthermore, the finding from the current study would not only extend earlier studies on psychological reactance, message fatigue, and psychological distance based on Construal level theory (CLT), but also provide practical suggestions to campaigners and practitioners.Item Open Access The role of ethics of care messaging in AI crisis communication: examining the interplay role of ethics of care and crisis response strategies on organization-public relationship, organizational reputation and behavioral intention(Colorado State University. Libraries, 2024) Choi, Sera, author; Kim, Jangyul, advisor; Sivakumar, Gayathri, committee member; Park, Young Eun, committee member; Hastings, Pat, committee member; Yan, Ruoh-Nan, committee memberThis dissertation explores the effectiveness of crisis response strategies—specifically denial, excuse, and apology—in the context of artificial intelligence (AI) crises, emphasizing the mediating role of Organization-Public Relationships (OPR) and the moderating impact of ethics of care on organizational outcomes. Utilizing a 3 (crisis response strategies: deny, excuse, apology) x 3 (ethics of care: high vs. low vs. no) between-subjects design, the study examined the influences of different crisis response strategies and levels of ethics of care on OPR outcomes, organizational reputation, and supportive behavioral intentions across a sample of 532 participants. Participants were assigned to one of nine experimental conditions depicting a crisis involving a fictitious company, "Hexxa," portrayed in varying contexts of ethics of care. Data collection was conducted through an online survey platform – Prolific, employing paired samples t-tests, one-way ANOVA, and moderated mediation analysis using PROCESS Model 84. The results revealed that apology strategies significantly improved OPR outcomes and organizational reputation more effectively than denial and excuse strategies. High levels of ethics of care enhanced these outcomes across all response strategies, surpassing effects in low and no ethics of care conditions. Although direct effects of crisis response strategies on organizational outcomes were often non-significant, the incorporation of ethics of care significantly magnified these effects through OPR, underscoring its pivotal role in crisis communication. The findings deepen situational crisis communication theory (SCCT) by illustrating how ethical considerations and organization-public relationships interact to influence organizational outcomes in AI-related crises, advocating a shift towards more ethically nuanced crisis communication approaches. Practically, the results advocate for the prioritization of ethics of care in crisis communication, providing empirical support for its effectiveness in not only mitigating crisis impacts but also in fostering long-term public relationships. The study's findings also reveal the significant, yet differentiated, impacts of low versus no ethics of care approaches, suggesting a threshold effect for ethical considerations in crisis response. These insights yield important implications for practitioners, highlighting that even minimal ethical engagement can significantly influence public perception and behavior. In conclusion, the dissertation posits a call to action for organizations to strategically incorporate ethical considerations within crisis communication frameworks, especially in AI-driven contexts, where socio-technical risks pose unique challenges.