Browsing by Author "Jablonski, Becca B.R., advisor"
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Item Open Access Testing a consumer barrier to farmers' market attendance: a randomized controlled trial design(Colorado State University. Libraries, 2019) Didero, Nicole M., author; Jablonski, Becca B.R., advisor; Costanigro, Marco, advisor; Sullins, Martha, committee member; Rhoades, Ryan, committee memberThis study investigates the efficacy of an informational coupon in attracting new farmers' market customers. Direct-to-consumer (DTC) market sales in the United States (U.S.) have declined since 2007, raising concern about the future viability of DTC markets overall. Farmers' market sales are one of the larger contributors to DTC sales. Previous research suggests that the limited range of products available, and thus the inability to get all of a household's at home food needs through shopping at the farmers' markets may impede sales growth. This research is timely given limited empirical evidence about successful marketing methods for farmers' market. It contributes new analysis for considering DTC marketing approaches for attracting new consumers. Specifically, this study tests the efficacy of an informational nudge (a kind of information delivery that serves as an alternative to regulations and requirements aimed at changing social behavior) on consumer attendance at a farmers' market in Northern Colorado. To test the effectiveness of the informational nudge at promoting attendance a winter farmers' market (WFM), we mailed 6,000 physical coupons redeemable for $10 to households in Fort Collins, Colorado during the 2017-2018 market season. Following a randomized controlled trial (RCT) design, half of the coupons emphasized the wide range of products sold at the WFM, while the control coupons presented a generic picture. One hundred and eleven coupons were redeemed (1.85%), of which 58 were treatment and 53 control. A two-proportion z-test was utilized to detect a difference in redemption rates between both coupon types. While the coupon was somewhat effective at attracting new customers (36% had never attended the WFM), there were no statistically significant differences in redemption rates between treatment and control.Item Embargo Three essays on food policy adoption and economic welfare(Colorado State University. Libraries, 2024) Kashyap, Pratyoosh, author; Jablonski, Becca B.R., advisor; Suter, Jordan F., committee member; Hill, Alexandra E., committee member; Carolan, Michael S., committee memberThis dissertation contains three chapters that empirically explore policies supporting school meals and local food marketing as well as drivers of food demand with the goal of providing comprehensive insights into their complexities and implications, ultimately contributing to a deeper understanding of the food systems. Recognizing school meals as critical safety nets for children in low-income households, many states in the United States (U.S.) are passing legislation to adopt universal free school meals, linking their funding to the Community Eligibility Provision (CEP), a federally funded universal free school meal program. In the first chapter we develop a unique school district-level dataset and use a Cox regression model to demonstrate the importance of federal- and state-level policy factors in increasing the likelihood of CEP adoption. In the second chapter, we examine the relationships among stocks of community wealth, state legislation supporting farm to school (FTS), and the intensity of FTS activities. Leveraging the U.S. Department of Agriculture's 2019 FTS Census, a new disaggregated database on state-level FTS policies, a new dataset of stocks of local wealth, and using a Heckman selection model, we find positive associations between cultural and social capital and FTS intensity, and associations with state FTS policies. In the third chapter, we shift our focus to examining economic welfare implications in the event of an African Swine Fever (ASF) outbreak in the U.S. Although ASF is not a food safety risk and has never been detected in the U.S., little is known about changes in U.S. pork demand in case of an outbreak. Using an online survey experiment, we find that the demand for pork is predicted to shift downward by approximately 31% resulting in an annual welfare loss of $55.46 billion in the pork market, exacerbating the losses to pork producers. Results also indicate that government institutions are most trusted when it comes to sharing news about food safety, strongly suggesting its importance in generating awareness prior to and during an ASF outbreak.