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Browsing by Author "Castillo, Dani, committee member"

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    Affordance alteration in the contexts of video game communities
    (Colorado State University. Libraries, 2024) Laman, Landon Paul, author; Wolfgang, Justin David, advisor; Castillo, Dani, committee member; Marx, Nick, committee member
    This study analyzes a group of players within the online video game Grand Theft Auto 5 in the context of their relationships to affordances within the game and how they alter these affordances to curate the game to their desires. The group within this study has a rigid social hierarchy and limits their available affordances through the game for a more intimate knowledge of its functions and increased senses of accomplishment through group play. This study utilizes Gibson's affordances to explain the relationship between player and world, social identity theory to examine the group dynamic and its impact on conceptualization of self and group, media system dependency theory to unravel the motivations of the players, and CTDA to analyze the group's utilization of the platform as a place for community gathering and meaning making. This study was conducted through 1:1 interviews with members of the group to understand their interactions, feelings, and motivations behind their restrictive brand of play and the difference between the spirit and the word of the rule set.
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    Effects of visual design in beef seedstock ads on trust, credibility, and intent to seek more information
    (Colorado State University. Libraries, 2018) Marley, Morgan Lynn, author; Abrams, Katie, advisor; Castillo, Dani, committee member; Ahola, Jason, committee member
    This study was intended to analyze the effect of a visual design on the viewer's trust, credibility, and intent to seek more information among Angus cattle producers. To test this relationship, 561 beef producers were recruited from Angus Media subscribers. The independent variables in this study were comprised of graphic design principles – unity, emphasis, and perceptual forces. A post-test only with control group experimental design was conducted to gather experimental data. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence viewers perceptions of trust and credibility or intent to seek more information. However, one of our research questions did reveal stronger designed ads are significantly related to trust. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups. For future studies, we recommend a replication of this study with no brand description used in the experiment. Additional studies could compare mediocre design to superb design implemented within an ad. In other areas of study, we recommend information measures and impacts of a first impression through different brand descriptions.