Graphic Design

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Alexis Anderson: capstone
(Colorado State University. Libraries, 2015) Anderson, Alexis, artist
The artist's statement: As a graphic design major, a majority of my work is based on client needs. Functionality, an understanding of the problem, and a creative solution to the problem are my goals as an artist. Innovation is what we strive for in the design world. I am no exception. While my task is to fulfill the client's needs and wants, I also do my best to bring my design aesthetic and personality into every piece. Posters are where I have the ability to bring my personality into my work. If the topic allows, I tackle major problems or issues that can ruffle feathers with humor. It's easier to start a discussion and make change through humor and good will. Logo design and branding are areas where I can explore innovation. What is the true core of a message and how can I visually communicate that are the two main questions I ask myself when facing these tasks. Advertisements and packaging fall into this category as well, but the challenge is a little different. The brand and image of the company or person has already been established and I have to work within those standards to make a marketing ploy successful.