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Item Open Access Letters to the editor - response to "A call for industry specialization: an academic perspective on the importance of qualitative research"(Colorado State University. Libraries, 2021-07) O’Dell, Judith H., author; Krukowski, Kipp A., author; White, Lawrence Justin, Jr., author; The Value Examiner, publisherThe following letter is in response to "A Call for Industry Specialization: An Academic Perspective on the Importance of Qualitative Research," by Kipp A. Krukowski, PhD, CVA, ASA (retired), and Lawrence Justin White, Jr., PhD, CVA, which appeared in the May/June 2021 issue of The Value Examiner. The authors' response follows.