From the Farm to the Table: An In-Depth Look into Information Passage between the Agriculture Industry and Consumers
One of the largest issues currently in the agriculture sector is communication with the public. Farmers and ranchers have pride in the service they provide their fellow man but most consumers are so far removed from production that they may not understand or appreciate the service being provided. This disconnect between the producers and the consumers is proving to be problematic and potentially costly for both parties. Farmers and ranchers are being criticized for their practices but refuse to discuss what they are doing; consumers are doing the criticizing and may not necessarily be making ...
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