Now showing items 1-5 of 5
Me-Mail: A New Approach to Student Listservs
Author(s):Rowe, Hunter J.; Rowe, Hunter J.
University campuses and other institutions across the nation struggle with installing and operating an internal and unified source of communication. In the era of e-mail, text-messaging, Facebook, Instagram, Twitter, ...
Marketing in the Modern World: Tourism After Terrorist Attacks
Author(s):Geary, Alison; Geary, Alison
The travel and tourism industry is one of the world's largest industries with a global economic contribution (direct, indirect, and induced) of over 7.6 trillion U.S. dollars in 2016. The direct economic impact of the ...
Intersection Between Digital and Dance: The Digital Environment’s Impact on the Arts, The
Author(s):Ellis, Hannah J
The increased social media and digital presence within our society has had a huge impact on how dance is seen and sought after by society. The increased dance presence on Facebook, Instagram, YouTube, and TikTok are rapidly ...
Does Body Image Matter in Marketing to Millennials?
Author(s):Kernan, Katherine; Kernan, Katherine
Over the years marketing campaigns have used traditional models representing a limited body image to attract consumers and influence purchasing decisions. However, marketers today are faced with the task of marketing to a ...
Social Marketing for a Cause
Author(s):Collums, Carly M.; Collums, Carly M.
This paper addresses the marketing issues that the Laramie Animal Shelter is faced with and creates a comprehensive marketing campaign for the shelter. This project included marketing research assessing the perceptions ...