Browsing Department of Design and Merchandising by Date "2019"

Now showing items 1-3 of 3

Millennial consumers' responses to advertising for a transformational apparel product

Author(s):Sylvester, Rebecca
Date Issued:2019

Format:born digital; masters theses

Owing to the growth in the sportswear industry, and more specifically growth in the outdoor wear industry, companies are innovating products to find a competitive advantage over well established brands. Consumer demand for ...
Modernization and cultural identity: the case of Ri-Bhoi women handloom weavers

Author(s):Dias, Rebecca Maria
Date Issued:2019

Format:born digital; masters theses

The handloom industry is a vital part of the rural and semi-rural population of North East Region of India (NERI) providing these populations with a source of employment. Hand woven textiles are deeply associated with the ...
Effects of codesign on consumer acceptance of a wearable technology using the Lilypad Arduino, The

Author(s):Rogers, Kristen Emily
Date Issued:2019

Format:born digital; masters theses

Wearable technology is increasing in popularity, but research shows that significant challenges still exist in user acceptance. Meanwhile, new tools and design and development contexts are becoming accessible to the average ...