Browsing Extension and Outreach Publications by Subject "Advertising -- Wine -- Colorado"

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      • Colorado wine consumers: tapping interest in local wines 

        Author(s):Wilson, Joshua; Thilmany, Dawn
        Date Issued:2006
        Format:born digital; reports
        This study explores the unique characteristics of Colorado wine consumer segments and provides some insights to the types of varietals, production claims and marketing channels from which each segment shows distinct ...