Wilson, Joshua, authorThilmany, Dawn, authorColorado State University, Department of Agricultural and Resource Economics, publisher2007-01-032007-01-032006http://hdl.handle.net/10217/44594Originally published under series title: Agribusiness marketing report.April 2006.This study explores the unique characteristics of Colorado wine consumer segments and provides some insights to the types of varietals, production claims and marketing channels from which each segment shows distinct differences from other consumers.born digitalreportsengCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.Consumer behavior -- ColoradoAdvertising -- Wine -- ColoradoViticulture -- ColoradoText