Opper, Jamie K., authorMonnier, Patrick, advisorDraper, Bruce, committee memberRhodes, Matthew, committee member2007-01-032007-01-032013http://hdl.handle.net/10217/79127Many studies have demonstrated the effect of top-down influences on color preference and memory, but these have primarily studied short-term memory or color memory in the abstract (e.g., the experimenter names an object or substance and the subject produces a subjective match without first being exposed to a stimulus). The present study examined the effect of object color prototypicality and how such prototypicality might influence memory for colors of objects presented in non-prototypical colors (e. g., a banana presented as blue). A match between an object's prototypical and presentation colors appeared to facilitate the accuracy of matching and increase participants' confidence that they achieved a correct match; a prototypical color mismatch impaired subjects' ability to achieve a correct match. For stimuli presented in their prototypical colors, subjects tended to remember highly saturated stimuli as less saturated, and desaturated stimuli as more saturated, indicating a sort of "regression to a saturation mean". This effect did not occur for stimuli presented in a non-prototypical color or stimuli presented as simple colored circles. Evidence was not found, however, for systematic influence of object color prototypicality on the hue and/or luminance of subjects' produced matches.born digitalmasters thesesengCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.colorvisual memorymemorycolor categorizationText