Gopalakrishna Anuradha, Vybhavi Krishna, authorSivakumar, Gayathri, advisorTham, Samuel, committee memberMost, David, committee member2024-09-092024-09-092024https://hdl.handle.net/10217/239135The study investigates how Continuous Glucose Monitor (CGM) companies are now expanding beyond diabetes management. They are expanding their horizons to include non-diabetes individuals who are struggling with weight management, and this new development is reflected in their Instagram messaging strategies. Psychological phenomena derived from social cognitive theory, such as observational learning, forethought, self-efficacy, and other content strategies suggested from Hubspot reports, like the format of the post, caption length, and the time of the post, are used to engage the audience on the platform. Nutrisensio, Levels, and January AI's Instagram posts and their engagement rates are used to conduct a quantitative content analysis. The findings prove the presence of these strategies and suggest techniques that can be used in health tech Instagram accounts to make better connections with the audience.born digitalmasters thesesengCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.Text